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5 tips to build a brand
Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. For the past seventy years, business branding has...
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6 ways big data could damage your business
Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. As every marketer knows, the era of big data is...
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